Get inspired, energized, and delighted is the message at this year’s WITNESS User Conference as speakers from leading companies in the world of analytics take center stage. Prominent enterprises such as Cummins and HP will share their skills and first-hand experiences leveraging simulation and analytics to gain business insight at Lanner’s WITNESS User Conference this October 8, 2013 in Auburn Hills, Michigan.

Lanner announces that Siva Poonamalleedeva is its second keynote customer speaker at the WITNESS User Conference 2013. Senior Industrial Engineer Poonamalleedeva is a technical specialist with the Global Manufacturing Engineering Group at Cummins Inc. in Columbus Indiana, and will co-keynote the event alongside HP’s Nathan Guthrie.

Mr. Poonamalleedeva has worked on modeling several assembly lines, machining cells and hot test areas during his seven-year engagement at Cummins, where he has supported a range of business units. His presentation will focus on Simulation Models for Jamestown Engine Plant's Engine Hot Test Area. Originally from Chennai, India, he has a Master's in Industrial & Management Engineering from Montana State University, and a Bachelor's in Production Engineering from University of Madras.

Mandy Tague, director business development Lanner Americas comments, “Cummins uses analytical tools and computer simulation to create and optimize designs. One goal is to reduce the time and expense associated with prototype testing — which equates to benefits passed on to customers. More importantly, these tools yield better designs faster...and ones that offer superior quality at a lower cost.”

She continues, “We’re excited to welcome the Lanner customer family and the speakers to this year’s conference in Michigan. Attendees will have the opportunity to experience diverse case studies and share best practice from across the globe and an opportunity network with other WITNESS users.”

Business leaders attending will also be able to see the very latest WITNESS 13 technology demonstrated including the new Experimentation Framework allowing easier optimization of complex business processes. Executive workshop sessions on offer during the event are designed to share practical approaches for broadening internal capabilities such as modeling standards, supporting resource, and training options.

WITNESS User Conference 2013: Beyond Modeling, features educational, networking, and plenary sessions focusing on WITNESS simulation modeling best practice, and forthcoming technological advances for one of the predictive analytics industry’s leading simulation software packages. This exclusive customer event welcomes delegates from Fortune 500 companies to small business and from across the Americas.